NYX Cosmetics describes itself as a “digital-first” brand, eschewing traditional ad buys in favor of customer selfies it shares on social media, including an Instagram account with 11.7 million followers. That strategy has paid off: though NYX is often described as a “cult beauty brand,” the Los Angeles-based company joined the big leagues in 2014 when it was acquired… Read More
from HIGH BROADCAST APK http://apk.highbroadcast.com/2017/09/nyx-cosmetics-known-for-its-digital.html
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