The Strava Running and Cycling GPS app went even more social and debuted Athlete Posts on Tuesday, presenting its users with yet another opportunity to share their progress, routines, and everyday lives with their online followers. Athlete Posts were originally announced in May and went through a period of extensive testing before being made available to all users of the popular Android apps for runners and cyclers, Strava suggested. While the service already supported sharing of various fitness activities, making regular posts wasn’t an option until now, with Strava previously being exclusively focused on a physical activity-based feed. Its latest move hence redesigns the app to a degree and provides space for non-activity content, thus making Strava more akin to traditional social networks, albeit with a large focus on outdoorsy people.
Athlete Posts can encompass virtually any type of content that you’d expect, from images and stories to questions and tips, Strava said, noting that its new feature was designed to improve the engagement rates of its community and encourage members to interact with one another. The service says it presently boasts “tens of millions” of users and hopes that many of them will embrace the new format in a relatively short time frame. The latest update to the app also ships with a redesigned feed meant to reflect on the newly introduced Athlete Posts and provide users with a balanced amount of activity and other updates, though limited testing reveals that those who prefer to keep their feeds activity-focused can still do so. Athlete Posts are available to both individual and club profiles and will show up on the main feed of other users by default. The feature itself is part of the latest client-side update for the Android app, whereas the redesigned feed is rolling out as a server-side switch and will only become available to all users later this week, the company said.
The new update for Strava started rolling out on late Monday and should soon be available for download from the Google Play Store in all parts of the world, being compatible with most contemporary Android smartphones. One final change it introduces is a slightly reworked workout platform which now shows splits on all runs like it used to, according to the app’s changelog, with this particular feature return presumably being prompted by user feedback.
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